Mobile phone photography or iphoneography has advanced rapidly in a few
short years. Your phone camera is your
best camera, because it's always with you. Most mobile phone cameras take very
dull photos. However, it doesn't matter, because there are hundreds of apps to
help you turn them into something amazing.
Mobile photography apps give you the creative power of Photoshop and
more. This makes mobile photography incredibly liberating. The ability to show
your images to the world has made mobile photography an incredibly vibrant
genre. Sharing via mobile phone is hassle-free. The importance of apps for
mobile photography means the genre is characterised by highly processed images
that can bear little connection to reality.
Instagram had 100 million users and hosted 4 billion photos. Facebook
hosts far more photos but not all are taken with mobile cameras. Had Flickr
launched a mobile app a couple of years ago to integrate with its online
archive, Instagram might never have existed.
A large number of mobile photos are snapshots of daily life, but people
are doing a lot more with mobile photography nowadays than simply taking photos
of their birthday parties or their cats. Having discovered they now always have
a camera with them, that there is very little cost involved and that they can
interact socially through their photos, millions of people have taken up
photography through their smartphones.
Photojournalists have most to fear from mobile photographers. If something
dramatic happens on the street, someone's already there taking a photo of it.
Mobile photography can be very good at street and editorial photography. Mobile
photographers can get close to their subjects and not be recognised as a
photographer, allowing them to get more authentic images of people.
Mobile photography provides a new channel for effective visual
advertising, and are making use of social media platform. Photography agencies are also tapping into the
trend. With clients increasingly on the lookout for photos with the
authenticity of imperfection, agencies are turning to non-professionals and the
250 million-plus photos uploaded every day to the internet. Some, perhaps ahead
of the curve, are also seeking out the heavily processed look typical of mobile
apps.
As a young genre, mobile photography is still finding its own identity.
Its roots may be in online and digital, but it has aspirations to be taken
seriously by the rest of the photography world and various physical exhibitions
have taken place.
Some exhibitions are the result of competitions. One of the biggest,
the Mobile Photo awards, takes its winning photos on a tour of various US
cities. There are dozens of daily blogs and community websites about mobile
photography. iphoneography.com, provides up-to-the-minute reviews of apps and
hosts a gallery of mobile work. Instagramers.com also posts regular news of
mobile photography events and developments.
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