Importance of Mobile Apps Marketing

The mobile app industry is booming & the competition to get your app noticed in the marketplace is tough. However, there is space for your app, and, if marketed correctly, your app can and will succeed.

Marketing planning should start at the very beginning of app development. There are a number of factors that you must consider in the early stages of your app development, including branding, keywords, and competition.

When you are developing your app and designing your brand, you must take the following into consideration: the name of your business, the style of the app and, of course, the icon that will represent you in the app market. The initial impression your potential users will get of your app and brand is on your app’s download page, your screenshots, brand identity and app description; this is what will convert possible users into downloads.

A  keyword is a word or phrase that your user will look up to understand what your app does. Having a keyword in your name helps your app get found. It’s also important to have it in the description. Using your knowledge from your keyword exercise, you are now equipped to find out who your main competitors are, find out what their other keywords are and see how they rank in the market.

It is easier to determine which category you should be placing your app under. However, choosing the right category is difficult, and you will need to take a calculated risk. If your competition is fierce in one category, it may make more sense to choose another relevant category that was not your first choice but will get your app ranked higher and, therefore, more likely to be downloaded.

Once you have launched your app, the second stage of mobile app marketing takes over. Submitting your app to app review sites will increase your brand awareness, allowing potential clients to discover your app while they are reviewing similar apps or while they are searching for an app they are considering downloading.

Encourage your users to review your app after download. Positive app store reviews will build trust in prospects who are wondering whether to download your app, especially if the app is not free.

Creating apps has become increasingly easy, especially with companies offering free app creator programs. Coupled with the right marketing strategy, the app market offers successful business opportunities.

  

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