A
mobile application is a software created to take advantage of the
functionality of Mobile device, while providing content to a potential
customer. A mobile app is similar to a Mobile website However, a mobile
website cannot take advantage of the functionality of a mobile device.
A mobile device can interact with customers/clients and provide two way
communication of information such as specials, coupons, limited offers
and other ideas. This gives a business owner the power to control their
market offerings in real time.
When Organisations develop apps, they need to cater them to mobile
devices first before even thinking about support for desktops or web
browsers. A mobile app can use gadgets and special tabs to create a
positive interaction with their customers thereby keeping their name in
front of their customer.
Mobile
apps are a great way to communicate offers, specials, events and more,
to your customers. When businesses start to build apps, normally they
think in terms of making desktop or web applications. But innovative
businesses are building an app that first works on a mobile device.
However, building a mobile app is not simple.
Business owners are asking, why does my business need a mobile app. The
emergence of mobile marketing is in its early stages and is a new
interactive approach to marketing. This is a way to create interaction
with your customers and also see immediate results.
There are more than 128 million people with Smartphones in the US, with
Android users at 47 percent, and Apple users at 29 percent. If we add
iPad and tablet users to this, we have over 177 million people with
Smartphones in the US.
When consumers were asked what types of shopping apps they plan to
download for holiday shopping, coupon apps were the most popular with 70
percent of the vote. Shoppers are scouring the internet with their
mobile devices to find the best deals. It was found that 82 percent of
consumers who already have shopping-related apps will use them in an
effort to save money when purchasing gifts this season. With mobile
shopping growing, it will be interesting to see how retailers will gain
the shoppers' attention this holiday season.
The value a mobile app can provide a business in the twenty first
century is tremendous. In short, the mobile app market is just beginning
and will explode within the next eighteen months.
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