Mobile technology has a direct impact on companies of
all sizes, and the impact is going to increase in the future. Mobile technology
can improve productivity and operational efficiency, while cutting down costs and increasing customer satisfaction. If
any company fail to "mobilize" their business they may be at a
competitive disadvantage. In fact, Mobility is becoming an essential part of
doing business.
The latest functionality in mobile devices is the ability
to double as a wireless, electronic door key. That capability is enabled by a
technology called near-field communication, or NFC. NFC isn't new, but using it
to speed up and simplify the hotel check-in process for travelers. This
application would allow the user to check in to his hotel on his mobile phone,
and have the code for his door key sent to his Mobile device. The challenge of
keeping customers engaged is easy for companies using mobile applications.
If you're interested in moving forward with mobility,
it's best to take it one step at a time. You need to be sure that the mobile
application you are interested in will work with your device and with any other
systems to which you want to connect. Compatibility is a primary factor, and
it's not always clear who's responsible for getting the application to work.
Nowadays, broadband is available more and less
expensive. Mobile devices are also getting cheaper and more powerful. Making
them part of your business plan will empower your Sales force in their daily interactions.
If they can do their jobs better and faster than the competition, your company
will reap the benefits.
Today's consumer is always connected to their mobile
device and a mobile presence is a must for any business. That does not mean
that every business needs its own mobile app.
Mobile apps are great for engaging with existing brand loyalists, but in
the app marketplace, exposure to new users can often be achieved through presence in third party apps.
Regardless of the device, we should make careful,
intelligent choices about the business tasks you want to enable. It is found
that SMEs are more likely to use mobile broadband than their larger
counterparts. And it's also been reported that small business fleets equipped
with GPS systems increased their work orders by 25 percent, more than three
times better than large fleets using GPS technology.
Mobile technology offers a way for SMEs to expand their
sales area and close the gap in supply-chain management. They may even have an
edge there, since it's easier for a smaller, agile firm to adapt than it is for
a large enterprise.
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